Digital business has experienced more change in the past two years than the past 50. Today 19% of companies are hiring a Chief Digital Officer and 51% of Senior Execs see digital transformation as critical for the next 12 months. The pace of change will only get faster; successful global businesses are embracing digital now – and other organisations must follow – or risk falling behind. But there is a major obstacle: 63% of senior executives argue that digital transformation isn’t being adopted in their organisation quickly enough – and 77% of companies blame this on a severe lack of digital skills in the industry. With this in mind, the ADBL brought together senior executives that have overseen digital transformation for companies like Google, Warner Music, Sky, HSBC and developed a suite of digital training programmes to equip an organisation’s entire digital team, from junior to senior managers and executives, with the skills needed to drive successful digital transformation and marketing.
Don’t let your business fall behind in digital
Squared Online, developed with Google - an award-winning digital marketing course for ambitious marketing managers, bright grads and junior professionals looking to kickstart a career in marketing. IDM Professional Diploma in Digital Marketing - the gold standard in marketing qualifications awarded by the Institute of Direct and Digital Marketing (IDM); internationally recognised as a mark of expertise and commitment for elite marketers. Dot Native Bitesized Courses in Digital Marketing - a game-changing digital marketing platform to get qualified and stay up to date in the essentials in digital marketing in just 60mins a week, on a monthly contract that can be cancelled at any time. Join Dot Native or submit your details for discounted corporate rates. CAM Diploma in Digital Marketing - awarded by the Chartered Institute of Marketing (CIM) and designed for junior marketers, the Diploma covers the full range of digital marketing channels including email, online advertising, viral marketing and online PR. ADBL Diploma in Digital Business Leadership
- an immersive 26-week programme with an applied approach to planning for digital disruption and implementing transformation, digital product innovation through agility and creating the environment for digital transformation.
The digital skills gap is never-ending – and because of this, only 32% of marketing leaders predict their company to be renowned as a digital business in five years – don’t let your business fall behind with them. Join inspiring leaders and build a supportive network of ambitious peers at the ADBL – the only industry recognised Academy for digital business leaders, developed by digital pioneers. To get full course information, simply submit your details on the form on the right selecting your correct country code – or call our UK centre on +4420 7173 5901.
[Sources: Santoku Partners, Accenture, WSJ]