Syllabus
The Diploma covers the end-to-end essentials of digital business leadership and digital
transformation in 6 modules. 
Understand the changing technology landscape and the need to take action; prioritise the categories of impact on your organisation that you need to make as a leader.
Topics
  • The digital age: technology, data, consumer behaviour and expectations
  • Breaking down digital transformation into actionable categories
  • What makes a great digital leader
  • Defining personal impact to drive sustainable change
Learning Outcomes
  • Be able to identify digital disruption in the marketplace and the associated threats and opportunities it creates for your industry
  • Be able to define the scope of a digital business opportunity for your organisation
  • Be able to demonstrate the ability to communicate authoritatively about digital opportunities and threats within an organisational context you know well
Think through the eyes of your customers to define who you need to be, and what you need to change.
Topics
  • Knowing and understanding your customer
  • Customer behaviours and expectations
  • Customer-centric strategy
  • Customer experience
  • Customer relationship management
  • The power of existing and new data
  • Structured and unstructured data
  • Actionable insight and tools: predicative analysis, big data, real-time, personalisation, geolocalisation, mobile engagement, social media engagement and more
Learning Outcomes
  • Be able to identify opportunities for efficiencies and revenue based on data your organisation already holds or has access to.
  • Be able to develop a customer-centric strategy for your context, with customer data, customer experience and the customer journey at the heart.
  • Be able to demonstrate data-driven decision-making.