Exploit the opportunities afforded by digital

Digital by Default News in partnership with the ADBL are providing 10 'Invitation Only' places on the next Digital Business course.
We have organised for 10 Digital by Default News members to join the next intake of the Executive Diploma in Digital Business, a 26-week online course that starts at the end of October. For these ‘Invitation Only’ places, you will get a preferential rate.

The programme is designed to equip your leaders with the correct skills, knowledge and mindset to drive future digital success in the public sector.



Nick Cobley
"This course is very timely as many of our members face challenges requiring skillsets that can fully exploit the opportunities afforded by digital."
Adrian Hancock
Chief Executive, SOCITM

Syllabus
Modules include:

  • The Digital Imperative
    Understand the key elements on how to drive feasible digital change for your business, identifying the key indicators you can take away to drive your company’s digital success. 

  • Customer Perspective & Unlocking Data
    Collect and use advanced data to understand your customers' behaviour and expectations, to define your company's edge and establish where it needs to change.

  • Innovation & Agility
    Articulate, demonstrate and lead agile methodologies and hypotheses to keep up today’s demanding customers and the ever evolving market.

  • Digital Channels to Market
    Gain the understanding and knowledge of customer feedback and influence, building an innovative acquisition and brand strategy for your business.

  • New Ways of Working
    Change the way you utilise digital technology, learning how to transform your company’s operational processes.

  • People, Culture & Transformation
    Combine learning, knowledge and skills into an action plan, developing the right culture and mindset in your business from top to bottom through continuous innovation and inspirational leadership.


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All your resources, in one place
Accessible from any device, the programme is taught solely online digested into 4 hours per week, allowing delegates to learn in their own time alongside work commitments. Delivering current and inspiring training from global digital leaders, participants will learn through live and interactive webinars, guest speaker videos, practical group projects, intriguing case studies and discussions.


Who is it for?
The digital age affects your entire business, not just the marketing team. Whether you are an IT professional or senior digital leader, the syllabus enables you to grasp the end-to-end implications of digital disruption and the impact and opportunities of technological change for your organisation.

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Learn from digital pioneers
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Tom Bryant
UK Government Senior Advisor on Digital Skills
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Sir Clive Woodward
Co-founder Captured & elite performance coaching expert
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Nigel Morris
Founder of QED Investors,
co-founder of Capital One
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John Roberts
Founder and CEO, Appliances Online

Dan Cobley
CEO Brightbridge, former MD of Google UK & Ireland
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Charles Mindenhall
Co-founder & co-owner
Blenheim Chalcot
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Manoj Badale
Co-founder & co-owner
Blenheim Chalcot
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Ian James
European Managing Director, Acxiom UK
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Stewart Easterbrook
Former CEO, Starcom MediaVest Group UK
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Kay Andrews
Executive Director, Agilisys
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Conard Withey
President, Warner Music
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Ritchie Mehta
Managing Director, Marketing Lounge Partnership CRM
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Fiona Holmes
Managing Director, Figleaves
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Ian Griffin
co-founder, Eviivo, formerly at EMAP
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Mark Onyett
Co-founder, TDX

Verity Buck
"I immediately gained access to expert thinking, a cohort of unbelievably talented peers, and a completely new way of approaching my business world. Since finishing the programme I have secured a new role leading a really exciting digital business. "
Verity Buck
Managing Director, Catalyst for Good Causes
Rachel Murphy Cooper
"Lots of opportunity to learn new stuff, exciting way of networking with others and getting the opportunity to start applying it in the organisation I work in 6 weeks in!"
Rachel Murphy-Cooper
Chief Technology Officer, The Nursing and Midwifery Council


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"I have learned some new things but for me a lot of it is confirming what I believed to be true, and revisiting some topics I had forgotten about. This course layout and construction works really well for me and I wholeheartedly recommend it!"
Anna Rogers
Trustee Digital Manager (Voluntary)
Get Course Information

About the Award Places:

  • Course brochure & pricing
  • How the programme is structured
  • How to reserve an Award Place
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