Learn Digital Business Leadership

Invitation only: The ADBL are providing 10 part funded places on the next Digital Business course for Senior Marketers
We have organised 10 “part funded” places on the next Executive Diploma in Digital Business course for Marketing professionals, that begins at the end of October. Training the digital leaders of tomorrow, the Diploma is an online experiential course designed to equip mid to senior digital marketers.

If you’re an ambitious marketer that wants to widen your digital business skills and excel in all areas of digital disruption and business development to broaden your skills as a digital professional then the Diploma is critical to your success.
Network with fellow marketers and inspirational digital leaders

Gain immediate access to a range of industry case studies, tips and insights from a collection of industry professionals. Network with fellow marketers through a variety of interactive forums and live sessions, sharing ideas and advice.

Already on the next intake are delegates from TalkTalk, Playstation, Socitm and the Telegraph. The next cohort is filling up fast with fellow marketing professionals, contact one of our friendly ADBL course advisors today and get your part funded place secured on the next intake.
Syllabus
Modules include:

  • The Digital Imperative
    Understand the key elements on how to drive feasible digital change for businesses, identifying the key indicators you can take away to drive a company’s digital success.

  • Customer Perspective & Unlocking Data
    Collect and use advanced data to understand your customers' behaviour and expectations, to define a company's edge and establish where it needs to change.

  • Innovation & Agility
    Articulate, demonstrate and lead agile methodologies and hypotheses to keep up today’s demanding customers and the ever evolving market.

  • Digital Channels to Market
    Gain the understanding and knowledge of customer feedback and influence, building an innovative acquisition and brand business strategy.

  • New Ways of Working
    Change the way you utilise digital technology, learning how to transform your company’s operational processes.

  • People, Culture & Transformation
    Combine learning, knowledge and skills into an action plan, developing the right culture and mindset in your business from top to bottom through continuous innovation and inspirational leadership


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All your resources, in one place
Accessible from any device, the programme is taught online in just 4 hours per week over a 26 week period, allowing delegates to learn in their own time alongside work commitments. Delivering current and inspiring training from global digital leaders, participants will learn through live and interactive webinars, guest speaker videos, practical group projects, intriguing case studies and discussions.

Who is it for?
The digital age affects an entire business, not just the marketing team. The syllabus enables digital marketing leaders to grasp the end-to-end implications of digital disruption and the impact and opportunities of technological change for organisations.

Agent
Learn from digital pioneers
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Tom Bryant
UK Government Senior Advisor on Digital Skills
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Sir Clive Woodward
Co-founder Captured & elite performance coaching expert
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Nigel Morris
Founder of QED Investors,
co-founder of Capital One
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John Roberts
Founder and CEO, Appliances Online

Dan Cobley
CEO Brightbridge, former MD of Google UK & Ireland
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Charles Mindenhall
Co-founder & co-owner
Blenheim Chalcot
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Manoj Badale
Co-founder & co-owner
Blenheim Chalcot
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Ian James
European Managing Director, Acxiom UK
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Stewart Easterbrook
Former CEO, Starcom MediaVest Group UK
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Kay Andrews
Executive Director, Agilisys
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Conard Withey
President, Warner Music
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Ritchie Mehta
Managing Director, Marketing Lounge Partnership CRM
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Fiona Holmes
Managing Director, Figleaves
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Ian Griffin
co-founder, Eviivo, formerly at EMAP
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Mark Onyett
Co-founder, TDX

Nick Cobley
"The program has helped me navigate my new role. In particular meeting others in similar positions has provided an instant support network, and the revised approach to meeting management has put more than a day back in my week. These changes have enabled me to better understand the challenges of Digital Transformation and in so doing has enabled me to connect with customers and drive forward revenue growth.”"
Nick Cobley
Commercial Manager, Agilisys
Kate Erb
"The course provided me with an excellent network which I continue to leverage and a broad curriculum in digital, strategy and leadership. Highly recommend to anyone who is curious about strategy and digital leadership."
Kate Erb
Director of Acquisition, Oakbrook Finance

Get Course Information

What you'll get:

  • Course brochure and full syllabus
  • How the programme is structured
  • How to reserve a Click Z place
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