The Executive Diploma in Digital Business

Join marketers from P&G, UberToyota and Sony on a 26-week online course designed to equip experienced marketing professionals with the skill set to manage and lead a successful organisation in the digital age. 
 

✔ The only industry recognised professional qualification for digital leaders
✔ Expert-led classes with real-life case studies
✔ Access to a global, lifelong network of inspiring leaders and ambitious peers

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Course Overview
Embracing digital change and transforming digital businesses is high on the agenda for UK organisations, but the demand for digital talent is getting desperate.

Digital pioneers that have built digital businesses for
Google, HSBC, Capital One, Sky and more have created the Executive Diploma in Digital Business, designed to equip you with the skills, knowledge and mindset to drive future digital success for your business.

Who is it for?
Digital is bigger than just marketing. This course is designed to take digital marketing leaders to the next level in their career and give them an understanding of the impact digital can have across the entire business.
Location Online Learning
Start date Currently enrolling
Duration 26 weeks
Reviews

“This is a “must do” programme for any leader that wants to remain credible in a digital world. Its informative, thought provoking and highly pragmatic. I particularly enjoyed being able to work with and learn from a diverse set of talented leaders from across a wide range of industries. The programme has certainly changed my outlook and had a positive influence on the way I work. I would thoroughly recommend it.”
Rachel Greenway,
Learning and Talent Director, Yell



"Digital business is changing so quickly at the moment, to keep up, you need courses like the ADBL Executive Diploma."
Sumant Bhatia,
Head of Video Features, The Telegraph Media Group 


Syllabus
The Diploma covers the end-to-end essentials of digital business leadership and digital transformation in 6 modules.


The Digital Imperative

Understand the key elements on how to drive feasible digital change for a business, identifying the key indicators you can take away to drive any company’s digital success.


Customer Perspective & Unlocking Data

Collect and use advanced data to understand customer behaviour and expectations, to define a company's edge and establish where it needs to change.


Innovation & Agility

Articulate, demonstrate and lead agile methodologies and hypotheses to keep up today’s demanding customers and the ever evolving market.



Digital Channels to Market

Gain the understanding and knowledge of customer feedback and influence, building an innovative acquisition and brand strategy for a digital business.


New Ways of Working

Change the way you utilise digital technology, learning how to transform any company’s operational processes.


People, Culture & Transformation

Combine learning, knowledge and skills into an action plan, developing the right culture and mindset through continuous innovation and inspirational leadership.