IDM Online Professional Diploma in Digital Marketing
The IDM Professional Diploma in Digital Marketing is the gold standard in marketing qualifications, internationally recognised as a mark of expertise and commitment for elite marketers. IDM Online gives you the opportunity to achieve the Diploma by studying flexibly with our interactive, online course
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Course Overview
Who is it for? Marketing professionals looking to develop their digital skills
Qualification The IDM Professional Diploma in Digital Marketing
Location Online Learning
Start Date Regular intakes throughout the year. Please contact us for the next available dates
Duration Online course includes 12 months of live class tutorials and tutor support as well as access to the Virtual Learning Campus

Get qualified in digital marketing
The IDM Professional Diploma in Digital Marketing has been developed by the IDM in collaboration with some of the digital marketing industry's most authoritative practitioners. We have brought together insight and experience, with the high academic standards that you would expect from the UK's only government approved institute for direct, data and digital marketing professionals. Our aim is to create the most valuable professional qualification in digital marketing; comprehensive, regularly updated and highly interactive.
Syllabus
Course Snapshot
The IDM Professional Diploma in Digital Marketing is equivalent to a Level 6 qualification, delivered in 16 modules giving you a comprehensive introduction to digital marketing campaign planning, as well as exploring the latest digital marketing channels in more detail.

Delivered via our mobile optimised virtual campus, the Diploma is taught through a combination of online interactive materials, live class webinars and master classes from industry experts. You will be supported throughout your course by our expert tutors and build a network with your fellow students.

Modules:
1: The digital marketing landscape

2: Understanding the digital consumer

3: Data and database applications

4: Planning and integrating digital marketing campaigns

5: Principles of website design, customer experience and usability

6: Planning and managing website development

7: Search engine marketing

8: Email marketing

9: Display advertising

10: Social media, online PR and content marketing

11: Affiliate marketing

12: Mobile marketing

13: Producing great digital creative

14: Regulation, permission and codes of practice

15: Controlling and optimising digital marketing campaigns

16: Emerging digital media


You will be expected to:
  • Commit to an average of 10 hours per week, a total of 370 hours over the 12 month period
  • Attend regular live classes in each module
  • Regularly participate with other students in the forum
  • Submit two mandatory assignments, as well as a number of shorter exercises along the way
  • Sit two final written exams.
Pricing and Eligibility
This is a quick summary of pricing and eligibility information.

We recommend you speak to one of our friendly course advisors. They will be able to discuss your individual situation and specific requirements and provide a more tailored solution.

The IDM Professional Diploma in Digital Marketing is equivalent to a Level 6 academic qualification and as such has the following entry requirements:

  • First or second class university degree or,
  • Over three years work experience in marketing or,
  • A level 4+ marketing qualification.
You should:

  • Have a good command of spoken and written English
  • Be aged over 18 or have a third party payee for any financial agreement
  • Have access to a computer and the internet throughout your study period.
Your course fee includes:

  • IDM membership for the duration of the course
  • Access to the Virtual Campus, the hub for all your learning
  • Interactive lessons for each module
  • Live class webinars with your course tutor
  • Master classes with industry specialists

The course fee for the IDM Professional Diploma in Digital Marketing is £2,725 including an exam fee of £150
The total price including VAT is £3,270

We have a range of payment options available, please speak to a course advisor for more information.
This course has regular intakes throughout the year, with each one taking place over 12 months.

Please get in contact to secure your place (subject to availability) on the next intake