Course Overview
Who is it for? Marketing beginners and professionals seeking a greater understanding of digital channels
Qualification CAM Diploma in Digital Marketing
Location Online learning
Start Date Ongoing
Duration 300 recommended study hours


Understanding Social Media and Internet Marketing Concepts with a CAM Diploma in Digital Marketing
Anyone working in digital marketing will need to be familiar with terms such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Developed by the Communications Advertising and Marketing (CAM) Education Foundation - and accredited by the CIM - this course covers the full range of digital marketing channels including email, online advertising, viral marketing and online PR. You will also look digital metrics, legislation, regulation and codes of practice.

CIM digital marketing courses hold significant weight with employers as they are recognised within the industry as teaching the latest skills and best practice within Marketing. Whether you're an experienced traditional marketer, or looking to break into the sector, online digital marketing courses will ensure you understand the impact of online digital marketing on consumer behaviour and how to take advantage of this cultural shift using the full range of digital marketing techniques.
Develop your marketing knowledge
Digital marketing courses through distance learning are designed to take you through all aspects of digital marketing training to and develop competency across channels. Not only will you will learn about the digital marketing mix, digital marketing planning and consumer behaviour, but on this Digital Marketing Diploma from CAM, you will also look at digital metrics, legislation, regulation and codes of practice. Online training courses provide the ideal learning style for achieving your Digital Marketing Diploma from CAM, as distance learning courses hone skills necessary for working in the sector - contributing to the development of your digital marketing strategy.