CAM Diploma in Digital Marketing
Get to grips with digital marketing and gain the highly respected CAM Diploma in Digital Marketing course accredited by the Chartered Institute of Marketing (CIM).
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Course Overview
Who is it for? Marketing beginners and professionals seeking a greater understanding of digital channels
Qualification CAM Diploma in Digital Marketing
Location Online learning
Start Date Ongoing
Duration 300 recommended study hours


Understanding Social Media and Internet Marketing Concepts with a CAM Diploma in Digital Marketing
Anyone working in digital marketing will need to be familiar with terms such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Developed by the Communications Advertising and Marketing (CAM) Education Foundation - and accredited by the CIM - this course covers the full range of digital marketing channels including email, online advertising, viral marketing and online PR. You will also look digital metrics, legislation, regulation and codes of practice.

CIM digital marketing courses hold significant weight with employers as they are recognised within the industry as teaching the latest skills and best practice within Marketing. Whether you're an experienced traditional marketer, or looking to break into the sector, online digital marketing courses will ensure you understand the impact of online digital marketing on consumer behaviour and how to take advantage of this cultural shift using the full range of digital marketing techniques.
Develop your marketing knowledge
Digital marketing courses through distance learning are designed to take you through all aspects of digital marketing training to and develop competency across channels. Not only will you will learn about the digital marketing mix, digital marketing planning and consumer behaviour, but on this Digital Marketing Diploma from CAM, you will also look at digital metrics, legislation, regulation and codes of practice. Online training courses provide the ideal learning style for achieving your Digital Marketing Diploma from CAM, as distance learning courses hone skills necessary for working in the sector - contributing to the development of your digital marketing strategy.
Syllabus
There are three modules within the CAM Diploma in Digital Marketing:
  1. Digital Marketing Essentials
  2. Digital Marketing Planning
  3. Marketing & Consumer Behaviour - double unit
Course Snapshot
  • Level 4 qualification - equivalent to a certificate of higher education
  • Accredited by the Chartered Institute of Marketing (CIM)
  • Entry requirements: To enrol on the course, students are required to have a suitable competence in a marketing or marketing communications related role,any recognised UK degree or equivalent level 5 qualification, a relevant level 3 or above qualification.
  • Three modules and 11 tutor marked assignments - three written assignments are assessed for final qualification
  • Approximately 300 recommended study hours - as this is a distance learning course you are in complete control over how much time you commit to your studies each week
  • Flexible payment options
  • It is desirable that you have regular Internet access.
What is Included?
  • 12 Months tutor support
  • Bespoke course materials written by industry experts
  • Student membership with CIM included
  • Exam booking fees and services included
  • 24 hour access to the Home Learning College Virtual Learning Campus
  • Free Career Management Centre services
  • Optional NUS card - the definitive student discount card with a range of exclusive discounts.
Pricing and Eligibility
This is a quick summary of pricing and eligibility information.

We recommend you speak to one of our friendly course advisors. They will be able to discuss your individual situation and specific requirements and provide a more tailored solution.

This course is open to anyone with an interest in marketing.

Before you enrol on this course, please ensure that you have read and understood the pre-requirements below:
  • You have a suitable competence in a marketing or marketing communications related role or
  • You hold any recognised UK degree or equivalent level 5 qualification or
  • You have a relevant level 3 or above qualification, for example, CIM Professional Certificate in Marketing or CIPR Advanced Certificate in Public Relations and
  • You have a valid UK address (students outside the UK will receive an additional postage charge)
  • You are over the age of 18 or have a third party payee for any financial agreement
  • You have a solid grasp of the English language
  • You have access to a computer and the internet throughout your study period
  • You have basic PC skills in order to navigate our Virtual Learning Campus
  • You are fully committed to your studies.
Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.

The CAM Diploma in Digital Marketing is priced at £1,250 (excluding VAT).

We have a range of payment options available, please speak to a course advisor for more information.
This course has regular intakes throughout the year. 

Please get in contact to secure your place on the next intake.