Syllabus
The Diploma covers the end-to-end essentials of digital business leadership and digital transformation in 6 modules. 
Understand the changing technology landscape and the need to take action; prioritise the categories of impact on your organisation that you need to make as a leader.
Topics
  • The digital age: consumer behaviour and expectations, data, technology, rapid disruption.
  • Breaking down digital transformation into actionable categories.
  • What makes a great digital leader.
  • Defining personal impact to drive sustainable change.
Learning Outcomes
  • Identify digital disruption in the marketplace and the associated threats and opportunities it creates for your organisational context.
  • Identify and articulate the priorities for digital transformation for your organisation.
  • Understand the impact of the digital age on your role as a leader.
Think through the eyes of your customers to define who you need to be, and what you need to change.
Topics
  • Customer-centric strategy.
  • Understanding the value of your customers.
  • Rapid techniques to understand customers such as personas, journey mapping and split testing.
  • Omni-channel customer experience.
  • The power of existing and new data.
  • The possibilities from big data.
Learning Outcomes
  • Define a customer-centric strategy for your organisational context.
  • Describe the behaviour and expectations of your customers in today’s world.
  • Identify and apply tools and techniques to form an enriched understanding of customers.
  • Source and leverage data to develop insight to improve business performance and customer experience.
Expect to innovate continuously to keep up with your customers and the changing market. Learn the tricks of taking short iterative steps with your customers.
Topics
  • Organisational agility.
  • Rapidly working out product / market fit.
  • Pretotyping and minimum viable products (MVPs).
  • User-centred design principles.
  • ‘Test & learn’ and ‘Fail fast, fail often’.
  • The power of customer feedback loops.
  • Concepts and principles of Agile.
Learning Outcomes
  • Develop strategies for innovation and experimentation in response to the shifting nature of competitive advantage.
  • Implement digitally-native methods for continuous innovation that rely on iteration and a constant awareness of your customers.
  • Apply relevant agile principles within an iterative development approach.
Learn how to use digital channels to reach and interact with customers in the way that they are beginning to take for granted.
Topics
  • Integrated marketing and channel mix.
  • Digital Marketing uncovered: Web, Search, Content, Social, Email, Online Advertising, Mobile and more.
  • Customer analytics and insight tools.
  • Paid, owned, earned media.
  • Analytics and accountability for marketing ROI.
  • Customer service in the digital age.
Learning Outcomes
  • Describe the digital channels and touchpoints via which your customer expects to interact with your organisation.
  • Articulate the possibilities for more effective customer engagement made available to organisations by digital channels, touchpoints and associated data.
  • Identify new ways for your own organisation to reach, acquire and retain customers through digital means.
Turn the lens onto your internal organisation. Learn how progressive businesses are using technology to work more efficiently and to give them a competitive advantage.
Topics
  • Digital collaboration tools.
  • Empowering and enabling an agile workforce.
  • Talent acquisition in the digital age.
  • Leveraging the cloud for competitive advantage.
  • Using digital to improve internal business processes.
  • The impact of digital on operations and the supply chain.
  • Automation and artificial intelligence for enterprises.
Learning Outcomes
  • Identify ways to increase collaboration and communication within your team and organisation through the use of digital technology.
  • Identify opportunities to use digital technology to create more efficient ways of working within your internal organisation.
  • Describe potential operational implications of customer-facing digital transformation initiatives.

People are your top priority. Work out how to overcome challenges of the wrong organisation and culture. Bring together your learning into an action plan to take back into your business.
Topics
  • Unlocking the mindset for digital transformation.
  • Engaging others in a digital vision, at scale.
  • Addressing the digital skills gap.
  • Creating organisational capacity for change.
  • Measuring impact.
  • Building momentum and breaking inertia.
Learning Outcomes
  • Identify ways to create the organisational culture you need, in order to effect digital change.
  • Identify ways to address the digital skills gaps to enable continuous change.
  • Describe ways of measuring the impact of digital change.
  • Develop an action plan to build momentum for digital change.

Who is the Diploma for?


Digital is for your entire business; it's not just about marketing.

Current & Future Managers & Leaders
  • What are the end-to-end implications; from strategy, through product development, to customer acquisition and engagement? How can your managers influence and impact your business?
Change Agents & Programme Managers
  • To move quickly you will have teams and initiatives dedicated to change. Key players in these teams need to own the target business model, and drive and measure the maximum results.
Senior Management and Executives
  • Senior executives need to be confident that they can steer the strategy and execution, and build the teams and partners with the skills and tools to succeed.

 


Learn from Leaders
Experienced digital business leaders run live and recorded sessions to share knowledge, inspire and give you a new perspective on digital business leadership.


Reviews
We're passionate about delivering the best online courses but we wanted you to hear from our students, how they rate the course.

Kim Nguyen_headshot
"Great programme, good opportunity to up-skill.
Offers valuable and varied modules on digital marketing and leadership, so if you're looking to learn from scratch, or even simply improve on existing skills, they have something for everyone.
Also a great way to meet and learn from others. Definitely recommended."
Kim Nguyen
Director of Marketing & PR, Charity Technology Trust

kate Erb profile photo
"I enrolled on this programme at the same time as joining an exciting start up. The course provided me with an excellent network which I continue to leverage and a broad curriculum in digital, strategy and leadership. I particularly enjoyed 'pretotyping' which is a concept and ideas. Highly recommend to anyone who is curious about strategy and digital leadership."
Kate Erb
Marketing Director, Oakbrook Finance

Nick Cobley
"The program has helped me navigate my new role. In particular meeting others in similar positions has provided an instant support network, and the revised approach to meeting management has put more than a day back in my week. These changes have enabled me to better understand the challenges of Digital Transformation and in so doing has enabled me to connect with customers and drive forward revenue growth."
Nick Cobley
Project Manager, Agilisys

Verity Buck
"I consider myself very fortunate to have been selected to do this leadership programme. I immediately gained access to expert thinking, a cohort of unbelievably talented colleagues, and a completely new way of approaching my business world. After finishing the programme I secured a new role leading a really exciting digital business. I have an altogether expanded career horizon!"
Verity Buck
Managing Director, Catalyst For Good Causes
Pricing and Eligibility
Study for the Executive Diploma in Digital Business and you will get:

  • Immediately applicable skills
  • Access to the brightest luminaries
  • Confidence and inspiration to transform your business
  • Internationally recognised qualification
  • Empowered and equipped to take action
  • A network of ambitious peers

The Executive Diploma in Digital Business is priced at £2,595 + VAT (£3,114 inc. VAT).

A deposit of £250 is required to secure your place and you can pay in installments, with no interest. To find out what payment options are available to you, please get in touch with our Admissions Team on 020 7173 5901.

A limited number of part-funded ‘Award Places’ along with special rates for charities and partner organisations are available on each intake. Please speak with one of our advisors for further details.

Corporate Packages and Pricing

The ADBL currently deliver our courses to a range of large organisations. If you'd be interested in finding out more about buying multiple places for your team, getting bulk discounts or on-site training then please get in touch or visit our business page.

Find out more about how the academy can help your business>
  • University degree
  • At least 6 years of experience working in a business or organisation
  • Management experience for example, managing a team, running a project or responsible for a business P&L
  • High standard of written and spoken English
Because of the collaborative nature of the course we also suggest that participants should be:
  • Motivated to learn
  • Willing to collaborate and participate in group activity
  • Open to self reflection
The Executive Diploma in Digital Business has been designed to be a challenging and highly practical course, but it requires participants to have the necessary background and experience.
  • The first step is to speak to an admissions officer today, they will be able to give you more information about the diploma and answer any questions relating to your own personal circumstances
  • Successful applicants will be invited to join the next intake
Currently enrolling.
 
Places are limited. Contact us to reserve your place today.


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