Drive growth through programmatic advertising and learn how to make it work effectively as part of your integrated marketing activities.

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Who is it for?
This workshop is for C-Suite Executives looking to drive growth through programmatic advertising.
Location On-Site
Start date By arrangement
Duration Half day, 1 and 2 day Bootcamps
The goal of this Bootcamp is to prepare all the attendees with a solid foundation in understanding the importance of one's digital assets and capabilities, which then enables the attendees to correctly mix and manage their various digital initiatives.

Learning outcomes:
  • Empower your team to start building a clear digital vision together, breaking down business silos
  • Get your team up to the same level of digital understanding and ensure everyone is talking the same language
  • Demonstrate to the organisation that the leadership is investing in digital
  • Kick-start digital transformation within your business 

Who is the Diploma for?

Digital is for your entire business; it's not just about marketing.

Current & Future Managers & Leaders
  • What are the end-to-end implications; from strategy, through product development, to customer acquisition and engagement? How can your managers influence and impact your business?
Change Agents & Programme Managers
  • To move quickly you will have teams and initiatives dedicated to change. Key players in these teams need to own the target business model, and drive and measure the maximum results.
Senior Management and Executives
  • Senior executives need to be confident that they can steer the strategy and execution, and build the teams and partners with the skills and tools to succeed.


Learn from Leaders
Experienced digital business leaders run live and recorded sessions to share knowledge, inspire and give you a new perspective on digital business leadership.

We're passionate about delivering the best online courses but we wanted you to hear from our students, how they rate the course.

Kim Nguyen_headshot
"The ADBL session was fantastic at helping Camelot leaders bring a digital way of thinking to our ways of working. Neil gave us some real food for thought, supported by credible insights and examples from other sectors. Because Neil and Owen were so flexible, both before and during the day, we were able to tailor the session to get the best out of the time we had (great example of practicing what you preach, with an agile approach!) "
Emma Smith
Head of Talent and Development, Camelot