This Mobile Marketing Bootcamp will allow attendees to master the tools you need to market with mobile devices and gain key concepts on how to drive more traffic to your business. The Bootcamp will cover the entire landscape, including smartphones, tablets, touch PC;s, mobile websites, mobile applications, mobile advertising and much more!

Learning outcomes:
  • Appreciate the scale of the mobile opportunity and the pace at which it is moving
  • A clearer understanding of the key elements of mobile as a powerful tool for business
  • The skills to manage agencies to develop mobile as an element of marketing campaigns
  • Understand how mobile is changing everything in digital
  • Fully recognise the convergence of mobile & social, and what this means 
  • Gainer a deeper understanding of next generation mobile technology and applications for marketers 
  • How location provides another dimension to mobile marketing