Syllabus
The Rapid Immersion Course covers the end-to-end essentials of digital business and digital transformation in a highly practical and immediately implementable format.
What is Digital?
The ADBL's 7 Lenses on the digital imperative

Breakout session:
Which of the lenses are most relevant for your
business?

The ADBL's Digital Transformation Framework

Breakout session:
Implementing the framework with your business
What is integrated marketing and channel mix?
Creating multi-channel sales, fulfilment and customer service in the digital age

What are our competitors doing digitally?

Breakout session:
What are the takeaway lessons from competitor analysis that can be applied to your business?
What are customers' digital expectations and behaviours?


Creating a customer-centric strategy

How do you unlock the power of data?

How can digital transform Operations?
Establishing continuous innovation

Transforming operational processes

Empowering and enabling an agile workforce

Breakout session:
How can digital benefit your operations?
Why it's important to establish a digital mindset for your business
Enabling the digital skills transformation

Creating the right digital culture

Managing your digital talent

Breakout session:
What are the people and culture priorities for your business?
What is leadership's role in driving and sponsoring digital transformation?
Contextualising priorities and key organisational messages for your business
Exemplifying the attributes of a digital leader

Breakout session:
What are your target audiences and the key messages you will need to cascade for a digital transformation?