Learn how to use digital channels to reach and interact with customers in the way that they are beginning to take for granted.
Topics
  • Integrated marketing and channel mix.
  • Digital Marketing uncovered: Web, Search, Content, Social, Email, Online Advertising, Mobile and more.
  • Customer analytics and insight tools.
  • Paid, owned, earned media.
  • Analytics and accountability for marketing ROI.
  • Customer service in the digital age.
Learning Outcomes
  • Describe the digital channels and touchpoints via which your customer expects to interact with your organisation.
  • Articulate the possibilities for more effective customer engagement made available to organisations by digital channels, touchpoints and associated data.
  • Identify new ways for your own organisation to reach, acquire and retain customers through digital means.