Learn how to use digital channels to reach and interact with customers in the way that they are beginning to take for granted.
- Integrated marketing and channel mix.
- Digital Marketing uncovered: Web, Search, Content, Social, Email, Online Advertising, Mobile and more.
- Customer analytics and insight tools.
- Paid, owned, earned media.
- Analytics and accountability for marketing ROI.
- Customer service in the digital age.
- Describe the digital channels and touchpoints via which your customer expects to interact with your organisation.
- Articulate the possibilities for more effective customer engagement made available to organisations by digital channels, touchpoints and associated data.
- Identify new ways for your own organisation to reach, acquire and retain customers through digital means.