Expect to innovate continuously to keep up with your customers and the changing market. Learn the tricks of taking short iterative steps with your customers.
  • Organisational agility.
  • Rapidly working out product / market fit.
  • Pretotyping and minimum viable products (MVPs).
  • User-centred design principles.
  • ‘Test & learn’ and ‘Fail fast, fail often’.
  • The power of customer feedback loops.
  • Concepts and principles of Agile.
Learning Outcomes
  • Develop strategies for innovation and experimentation in response to the shifting nature of competitive advantage.
  • Implement digitally-native methods for continuous innovation that rely on iteration and a constant awareness of your customers.
  • Apply relevant agile principles within an iterative development approach.