Syllabus
The Diploma covers the end-to-end essentials of digital business leadership and digital transformation in 6 modules. 
Understand the changing technology landscape and the need to take action; prioritise the categories of impact on your organisation that you need to make as a leader.
Topics
  • The digital age: consumer behaviour and expectations, data, technology, rapid disruption.
  • Breaking down digital transformation into actionable categories.
  • What makes a great digital leader.
  • Defining personal impact to drive sustainable change.
Learning Outcomes
  • Identify digital disruption in the marketplace and the associated threats and opportunities it creates for your organisational context.
  • Identify and articulate the priorities for digital transformation for your organisation.
  • Understand the impact of the digital age on your role as a leader.
Think through the eyes of your customers to define who you need to be, and what you need to change.
Topics
  • Customer-centric strategy.
  • Understanding the value of your customers.
  • Rapid techniques to understand customers such as personas, journey mapping and split testing.
  • Omni-channel customer experience.
  • The power of existing and new data.
  • The possibilities from big data.
Learning Outcomes
  • Define a customer-centric strategy for your organisational context.
  • Describe the behaviour and expectations of your customers in today’s world.
  • Identify and apply tools and techniques to form an enriched understanding of customers.
  • Source and leverage data to develop insight to improve business performance and customer experience.
Expect to innovate continuously to keep up with your customers and the changing market. Learn the tricks of taking short iterative steps with your customers.
Topics
  • Organisational agility.
  • Rapidly working out product / market fit.
  • Pretotyping and minimum viable products (MVPs).
  • User-centred design principles.
  • ‘Test & learn’ and ‘Fail fast, fail often’.
  • The power of customer feedback loops.
  • Concepts and principles of Agile.
Learning Outcomes
  • Develop strategies for innovation and experimentation in response to the shifting nature of competitive advantage.
  • Implement digitally-native methods for continuous innovation that rely on iteration and a constant awareness of your customers.
  • Apply relevant agile principles within an iterative development approach.
Learn how to use digital channels to reach and interact with customers in the way that they are beginning to take for granted.
Topics
  • Integrated marketing and channel mix.
  • Digital Marketing uncovered: Web, Search, Content, Social, Email, Online Advertising, Mobile and more.
  • Customer analytics and insight tools.
  • Paid, owned, earned media.
  • Analytics and accountability for marketing ROI.
  • Customer service in the digital age.
Learning Outcomes
  • Describe the digital channels and touchpoints via which your customer expects to interact with your organisation.
  • Articulate the possibilities for more effective customer engagement made available to organisations by digital channels, touchpoints and associated data.
  • Identify new ways for your own organisation to reach, acquire and retain customers through digital means.
Turn the lens onto your internal organisation. Learn how progressive businesses are using technology to work more efficiently and to give them a competitive advantage.
Topics
  • Digital collaboration tools.
  • Empowering and enabling an agile workforce.
  • Talent acquisition in the digital age.
  • Leveraging the cloud for competitive advantage.
  • Using digital to improve internal business processes.
  • The impact of digital on operations and the supply chain.
  • Automation and artificial intelligence for enterprises.
Learning Outcomes
  • Identify ways to increase collaboration and communication within your team and organisation through the use of digital technology.
  • Identify opportunities to use digital technology to create more efficient ways of working within your internal organisation.
  • Describe potential operational implications of customer-facing digital transformation initiatives.

People are your top priority. Work out how to overcome challenges of the wrong organisation and culture. Bring together your learning into an action plan to take back into your business.
Topics
  • Unlocking the mindset for digital transformation.
  • Engaging others in a digital vision, at scale.
  • Addressing the digital skills gap.
  • Creating organisational capacity for change.
  • Measuring impact.
  • Building momentum and breaking inertia.
Learning Outcomes
  • Identify ways to create the organisational culture you need, in order to effect digital change.
  • Identify ways to address the digital skills gaps to enable continuous change.
  • Describe ways of measuring the impact of digital change.
  • Develop an action plan to build momentum for digital change.