This Data & Analytics Bootcamp addresses the most common challenges businesses face: what and how to measure your data

Learning outcomes:
  • Demystify web analytics jargon and get familiar with analytics resulting from SEO, SEM, display advertising, social media, mobile media and other forms of digital advertising
  • Understand the importance of marketing attribution and tag management  
  • Learn how to formulate goals / KPIs aligned to digital strategy and configure analytics to track conversions and ROI for websites