Data and Analytics

Unlock the potential of the data you already hold and learn the power of data analytics to transform your business outcomes.

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Overview

Who is it for?
Digital is for your entire business, it's no longer just about marketing. This workshop is for executives looking to unlock the potential of the data you already hold and learn the power of data analytics
Location On site
Start date By arrangement
Duration Half day, 1 and 2 day Bootcamps
This Data & Analytics Bootcamp addresses the most common challenges businesses face: what and how to measure your data

Learning outcomes:
  • Demystify web analytics jargon and get familiar with analytics resulting from SEO, SEM, display advertising, social media, mobile media and other forms of digital advertising
  • Understand the importance of marketing attribution and tag management  
  • Learn how to formulate goals / KPIs aligned to digital strategy and configure analytics to track conversions and ROI for websites 

Who is the Diploma for?


Digital is for your entire business; it's not just about marketing.

Current & Future Managers & Leaders
  • What are the end-to-end implications; from strategy, through product development, to customer acquisition and engagement? How can your managers influence and impact your business?
Change Agents & Programme Managers
  • To move quickly you will have teams and initiatives dedicated to change. Key players in these teams need to own the target business model, and drive and measure the maximum results.
Senior Management and Executives
  • Senior executives need to be confident that they can steer the strategy and execution, and build the teams and partners with the skills and tools to succeed.

 


Learn from Leaders
Experienced digital business leaders run live and recorded sessions to share knowledge, inspire and give you a new perspective on digital business leadership.


Reviews
We're passionate about delivering the best online courses but we wanted you to hear from our students, how they rate the course.

Kim Nguyen_headshot
"The ADBL session was fantastic at helping Camelot leaders bring a digital way of thinking to our ways of working. Neil gave us some real food for thought, supported by credible insights and examples from other sectors. Because Neil and Owen were so flexible, both before and during the day, we were able to tailor the session to get the best out of the time we had (great example of practicing what you preach, with an agile approach!) "
Emma Smith
Head of Talent and Development, Camelot